B.W.G

Your trainings available at your fingertips.

Learn, Share, Grow – Anywhere

Unlock your marketing potential with the B.W.G app – your mobile-first learning companion designed for life on the move. Whether you're on your commute, grabbing a quick lunch, or 30,000 feet in the air, our app fits learning into your lifestyle.

This is learning from every angle. Not just top-down from Bacardi’s best – but also bottom-up, from each other and the best of outside Bacardi. This is a space to share, engage, and grow together.

What makes it different?

Tailored to your busy schedule, the app delivers fast, flexible, and fun learning – when and where you need it most.

Key Features:

- Micro-Learning Made Easy

- Bite-size training modules designed around our marketing competency framework – crafted by experts and powered by AI.

- Curated Content at Your Fingertips

- Instant access to inspiring videos, must-read articles, and top marketing podcasts – all aligned to your growth priorities.

- Gamified Learning

- Test your knowledge with quizzes and challenges. Track your progress, climb the leaderboard, and stay sharp.

- Progress That Feels Like Play

- Earn points, unlock trophies, and level up from beginner to advanced. Learn more, grow faster, and have fun along the way.

- Social Learning, the Bacardi Way

- Join Primo conversations, share your views via text, photo or video, and learn from colleagues around the world.

Growth doesn’t happen in a classroom. It happens everywhere.