Yettel ARtmemes

Do you know this meme? And this picture?

Within the framework of an unusual collaboration, Yettel and the Museum of Fine Arts bring meme culture and high culture closer together.

Here's how it works:

Look for the selected pictures in the exhibition, then hold your phone in front of the picture as if you just want to take a photo!

With the help of AR technology, the text appears on the artwork and turns it into a meme (each artwork comes with several captions, which you can freely choose from.

You can save your favorites and share them with your friends.

And in the gallery you can keep track of what pictures are left.

In the app, we also summarize the most important information for you under the individual works.