ITVX

ITVX is a streaming app that lets you watch ITV shows live and on demand.

ITVX suits users who want a single place to watch ITV content without juggling different services. It covers live broadcasts and recent episodes, with films and box sets updated on a regular schedule. You can follow major events or pick a series to finish later. For simple setup, download ITVX and explore the free library, then consider Premium if on demand viewing is important.

ITVX Features

Live and catch-up viewing

ITVX streams live channels and offers recent episodes on demand. You can follow major events and sport as they happen, or watch later when time allows. This suits users who want flexible viewing on mobile.

Wide library of films and box sets

• Films refreshed on a regular basis
• British and American box sets
• Exclusive series, sitcoms, game shows, classic dramas, and cult titles
• Event extras available when applicable

Premium plan and ads policy

Additionally, you can go Premium to stream more shows and films, including the best of BritBox. Ad free applies to the on demand library only, and some programmes may include ITV promotions where required. Live TV plays with ads. Premium works at home or on the go across multiple screens.

Kerching discounts and permissions

Finally, ITV Kerching, powered by Kindred, provides shopping discounts by using Accessibility permissions to access the URL of brands’ websites in your browser and surface available coupon codes. Review this permission before turning it on, and only enable it if you plan to use the shopping feature.

Get started with ITVX

ITVX focuses on live TV, catch up, and a library that updates regularly. Free viewing is available, with Premium for ad free on demand. Check permissions if using Kerching, then install the ITVX latest version to access updates and recent content.