GfK Evogenius Web

Es una herramienta web fácilmente controlable para la distribución de datos TAM.

GfK Evogenius Web is a password protected and easily controllable web tool for the distribution of TAM data to your business partners. It is a central information source for your clients and also an important channel of communication within a client´s organization.

GfK Evogenius Web has been designed to complement the sophisticated analysis tool Evogenius Reporting.

Latest data is uploaded to Evogenius Web immediately after the production process so users can access it via the web interface. The way audience indicators (facts, target groups) are reported can be chosen by the user. For quick and easy-to-handle reporting, templates for different analyses with predefined indicators are included.

Thus TV performances can be viewed from different perspectives, ranging from the broad to the very detailed. An integrated video tool illustrates the broadcast data in parallel with graphical analysis.

Due to its interactive interface, the handling of GfK Evogenius Web is very intuitive. Furthermore, the technical effort is reduced because the user only needs internet access and a password. Consequently, evaluation outputs can be viewed and downloaded anytime from anywhere.